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Crown’s electric forklifts are used regularly to safely move warehouse cargo and materials. The company’s wide-ranging product line includes power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental accountability and preservation persists at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in operations administration and environmental stewardship. Crown has proudly achieved several awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was first born is rural central American town called New Bremen, Ohio, USA. The business has grown from a one-room operation into an internationally recognized corporation, currently considered to be the seventh biggest lift truck manufacturer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later that same year. At present, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head these days, becoming the fourth generation of the Dicke family to continue this position.
Now an internationally diversified organization, Crown first designed temperature controls for coal burning furnaces, servicing a small client base. The assembly of these control items took place in a former hardware store located in New Bremen, Ohio, where Crown’s head office currently remain.
In 1949, responding to the public’s mounting fascination with TV, Crown moved into the assembly of antenna rotators. This product was utilized to enhance television reception and picture quality. The company’s successful move enabled them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global need for television antenna rotators.
History – 1950 to 1975
Crown before long diversified its production to incorporate the repair of mechanized and electrical components for private and government use in the early 1950's. After several profitable bids within a short period of time, the company had built a reputable business in this field.
Adaptability and achievement dominated Crown’s ability to diversify once again. In 1957, production into the materials handling industry began with forklift manufacturing. The organization believed the industry required a smaller line of superior quality lift trucks. Crown promptly created an exceptional range of progressive equipment and swiftly became the most rapidly evolving materials handling company with its assortment of merchandise.
In 1966, Crown ventured outside of the US materials handling marketplace and into Australia. Sydney, Australia is home to the regional center of operations and currently leads Crown’s Asia Pacific service, sales and advertising and marketing teams. Crown remains an unwavering industry leader today, supported by exceptional operations, solid sales and solid production operations.
In 1968, Crown established itself in the European marketplace by purchasing an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown began their first London operation located near Heathrow Airport. The sales and service operation of Crown’s complete lift truck line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising forklifts across Europe through autonomous dealers.
History – 1975 to Present
Today, Crown manufactures a vast fleet of electric lift trucks. The company’s dealer network, located in key international markets, consists of both Crown-owned and independently-owned dealers. They are responsible for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany provide national advertising and promotional sales support to all supplier and sales personnel. Both Crown sales and supplier personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of global dealers and Crown-owned dealers effectively operate in nearly 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
